The guy who makes you realize your vision of a toilet paper roll is oh so boring
We met Javier Perez aka Cintascotch in a small cafe right down his appartment to talk about his work over a frappée.
And just like this frappée we were having, Javier is a breeze of fresh air in your daily over-saturated world (admire the parallel with the frappée please, this is true writing skills we have here). The idea is simple yet bright: we tend to spend more and more time looking for things on smaller and smaller devices. So why not create uncluttered images which could be understood on small formats and that woud be a break from all the crowdy images we are surrounded with? And that’s where Javier’s sharp and simple drawings make a difference that will make you want to click. But that’s not it. Javier’s work is not just meant to be clicked on. It is more than well thought images for small devices. It has its own simplistic style as well as a tone. If Javier is not a man of words, his sense of humour shows through each of his drawings.
But Javier never thought simplicity and humour could make a style. So he searched and searched for months to turn his comics-inspired drawings, a style he had had since he was a child, into a more accomplished style. The story shows that it will never happen and recognition by foreign websites will put an end to this quest.
Basically a Javier work will consist of a drawing to which an object of the daily life is added and distorted from its original use. Oh yeah because Javier has been collecting stuff since he was a child. But we are not talking about the usual stamps or tea cups here. Javier is more into toilet paper rolls and boxes. Which lead us to think he ought to have a pretty strong temper because this probably wasn’t easy to handle every day. Although inspiration can come from everywhere (I could see Javier playing with my sunglasses I had put on the table while we were talking, just like an automatic attraction to any sort of objects) Ferreterias, Spanish for hardware stores, are his main suppliers and before you know it he will turn pliers into cowboy legs and a battery into an oxygen tank. This seems like a great idea easy to execute. Some people have actually tried doing the same on Instagram and most of the time it’s… not pretty.
But now we wanted to know more! We needed to see the behind the scene of these great works. And Javier’s place was just a few floors above us. Would have been a shame not to go. We could not resist. And so Javier took us to the appartment where he lives with his parents and sisters. We headed directly to his room, where the magic happens.
We were happily surprised to discover that behind those sharp and clean drawings was actually a completely home-made DIY process. A notebook, a computer, an home-made studio with a camera fixed to a small stepladder and boxes full of little objects (all more unexpected than the others) are Javier’s work tools to enchant us.
This orange half-eaten Crayola crayon? A carrot! And what about this farfalle? A bow tie! I was so good at this, the kid inside of me had a blast. But Javier is a pro and photos should only be talent near his bed between 9am and 11am. So DIY for sure, but with discipline please! Love that mix between both, that’s what life is all about!
Simple and funny, this is what makes Javier’s work appealing. So appealing actually that Buzzfeed featured his work on October 28th 2013 and was then followed by other famous information websites and blogs. This date Javier remembers it very well. That’s the date his life changed and his horizon widdened. After having left his job and several months of wondering how things would turn out, social networks gave Javier the visibility he needed. Since then companies such as Air France in Hong Kong, Extra gums in Australia and several National Geographic magazines have trusted his touch for their campaigns and covers.
From his bedroom, Javier introduces us to a world of lightness and invites us to look at things differently. And we think it’s a pretty positive message we’d like to pass on. Let’s not get bored with what surronds us and let’s not get used to the traditional way of seing things. Always question things, and most importantly, question the unquestioned. Isn’t this the key to any sort of creation?
And that’s just the beginning for Javier who is still in his 20s and has pretty nice projects ahead of him. An Italian gallery is currently doing an exhibition of his work and a book on his drawings will be published in the upcoming months in Spain.
Next September, for the first time, Javier will be stepping outside if his native Ecuador for a 1 month trip in Europe. Will there be a baguette turned into a sword? Or Spanish tapas turned into spaceships? Well probably none of that because these ideas suck, they’re mine. But thank god Javier will make it all better and I can’t wait to see what comes out of this trip!
You want some more and are too lazy to google it? Here are Javier’s info: